Everybody loves Papa Johns Pizza. I know it’s my favorite. Compared to Pizza Hut and Dominos, Papa Johns not only has the best pizza with the best ingredients, but also the best business infrastructure.
The founder John Schmatter, started Papa Johns in 1984. Nobody ever thought that a pizza delivery idea would become the number one business in America. John Schmatter redefined the pizza industry’s success. His stores are all over the world. The majority of his stores only do carry-out and delivery. Even though some of them might have a couple of dinning tables inside, they were not designed to be dine-in restaurants. Those tables and chairs are designed for people who order pizzas and decide to wait inside.
Because no fancy restaurant decor is required, Papa Johns’ stores have a relatively low cost. The stores are also smaller than other pizza restaurants. Papa Johns focus on the quality of each pizza they put into the oven. They invest a tremendous amount of money into their TV and coupon advertising. They also update their website constantly. They have special heart shaped pizzas for Valentines’ day, and new whole wheat crust pizza for healthier nutrition. They are constantly improving their pizzas.
With their great advertising strategy and different promotion code for different occasions, Papa Johns is able to stay on top and become American’s best pizza brand. Low cost and high revenue gives Papa Johns its greatest profit.
http://www.papajohns.com/pj_story/index.htm
http://ir.papajohns.com/phoenix.zhtml?c=115556&p=irol-IRHome
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment